1 August 2007
Steve Watson, most recently Commercial Director of Mobility at Legion Interactive, has joined MitchelLake as Director of Mobile & Digital Media
Steve Watson, an online media industry stalwart, joins as Director of Mobile & Digital media, based in MitchelLake’s Sydney office. His mandate is to further extend the company’s Search and consulting capabilities across all facets of this booming sector, including the launch of MitchelLake’s San Francisco office.
Watson has 20 years’ experience strategising, building and leading teams in traditional, digital and mobile media. His core competencies include forging strategic alliances and partnerships, identifying new channels and leveraging opportunities in online advertising and mobile marketing with leading brands and portals.
Watson started out in traditional publishing (ACP) before taking up pivotal senior executive roles in new media, including Next Media and BMC Media where he managed their International expansion. Steve joined Legion Interactive in 2002 with the acquisition of Blueskyfrog as Commercial Director of Mobility.
Watson’s knowledge of digital media, mobility and executive management expands MitchelLake’s strategic capabilities in assisting early stage and established businesses identify and engage outstanding talent.
Written by: Jo Balfour
- ”It is only as we develop others that we permanently succeed.”
Harvey S. Firestone
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