<?xml version="1.0"?>

							  <rss version="2.0">

					  		  <channel>

								<title>MitchelLake</title>

								<link>http://www.mitchellake.com/</link>

								<description>MitchelLake News and Events</description>
<item>\n
			   				<title>The changing Facebook of Marketing :: Population 500 Million</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/182/catId/2</link>\n
							<description>Anthills Editor in Chief - James Tuckerman - on Facebooks latest benchmark means to brands and marketing....
You may have already heard that Facebook is likely to</description>\n
						</item>\n<item>\n
			   				<title>Automated Marketing goes beyond CRM</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/178/catId/2</link>\n
							<description>After many years selling both Marketing Automation databases and CRM databases, services and solutions in the Australian / New Zealand marketplace, I have decided to clearly</description>\n
						</item>\n<item>\n
			   				<title>Starting up with a Quadruple Bottom Line</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/56/catId/2</link>\n
							<description>Experienced Investment Banker and Start-up CEO Justin Robinson talks about why he is making the Social Justice and the enviornment fundamental to his ventures
Everyone</description>\n
						</item>\n<item>\n
			   				<title>McCann's Paul Green gets Social, Media</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/51/catId/2</link>\n
							<description>Jacinta Coyle speaks to Paul Green - Executive Director, Digital Production @ McCann Sydney (http://mccannsydney.com.au)
Where are</description>\n
						</item>\n<item>\n
			   				<title>Appetite for Creative Destruction</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/50/catId/2</link>\n
							<description>The current economic meltdown has and will continue to affect our businesses. As leaders, we can react in one of two ways: strive to cut costs and maintain the status quo</description>\n
						</item>\n<item>\n
			   				<title>Digital won't kill the radio star...</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/46/catId/2</link>\n
							<description>...but it may make them better looking. Recently returned from the UK, Senior Radio Executive Dirk Anthony gives us his two cents on the differences between the current Australian</description>\n
						</item>\n<item>\n
			   				<title>ML Industry Sentiment Survey March 2009</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/45/catId/2</link>\n
							<description>Again we see come interesting differences between the views of our US and Australian contacts. It appears that while the US respondants have a more negative current view of</description>\n
						</item>\n<item>\n
			   				<title>One on one TV with 5th Finger's Patrick Collins</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/44/catId/2</link>\n
							<description>MitchelLake US CEO Greg Russell talks to 5th Finger President Patrick Collins about the experience of in taking an Australian company to San Francisco and beyond. Click on the</description>\n
						</item>\n<item>\n
			   				<title>Ex Clemenger Director, Jeff Estok Joins MitchelLake</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/40/catId/2</link>\n
							<description>MitchelLake Consulting is expanding its portfolio of operations and has hired Jeff Estok as Partner &amp;ndash; Convergent Media and Advertising.
Estok is formerly General</description>\n
						</item>\n<item>\n
			   				<title>Back at the start-up! by Simon Baker</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/39/catId/2</link>\n
							<description>Lessons Learned Part 1: The first article in a series contributed by Simon Baker. Successful Entrepreneur, Investor and ex REA Group Managing Director and CEO Simon Baker</description>\n
						</item>\n<item>\n
			   				<title>Making the case for SaaS: Gary Katzeff</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/38/catId/2</link>\n
							<description>Gary Katzeff has recently joined NetReturn as head of Professional Services. Here Gary makes a case for SaaS and why Netsuite think they are the right SaaS port for the current</description>\n
						</item>\n<item>\n
			   				<title>ML Digital Industry Survey Results</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/33/catId/2</link>\n
							<description>Current Industry sentiment and the Impact of the Economic Downturn in both the Australian and San Francisco Digital Media &amp;amp; Technology markets
&amp;nbsp;
</description>\n
						</item>\n<item>\n
			   				<title>AIMIA Releases Australian Digital Services Index</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/31/catId/2</link>\n
							<description>Australian DIgital Services Market valued @ $17.9 Billion
&amp;nbsp;
&amp;nbsp;&amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp;</description>\n
						</item>\n<item>\n
			   				<title>Fabio Bastian explains Agile BI</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/52/catId/2</link>\n
							<description>Highly experienced CIO &amp;amp; CTO Fabio Bastian explains the possibilities of Agile BI in a Software as a Service context
Businesses offering software-as-a-service</description>\n
						</item>\n<item>\n
			   				<title>ML Rates The 15th AIMIA Awards</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/53/catId/2</link>\n
							<description>A very flash pic and a brief roundup from JDR
</description>\n
						</item>\n<item>\n
			   				<title>Silicon  Valley - Shaky times, but not attitudes</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/55/catId/2</link>\n
							<description>Tristen Langley, of Southern Cross Ventures, is an Investment Director that has significant experience on both sides of the pond. Here Tristan compares her recent experiences</description>\n
						</item>\n<item>\n
			   				<title>Lode leverages Social Media for Major Employer Brands</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/91/catId/2</link>\n
							<description>MitchelLake client Lode has developed a platform to create better transparency, relationships and communications between University talent and Employers. Recently Lode ran</description>\n
						</item>\n<item>\n
			   				<title>10 awesome, innovative and disruptive things about mobile</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/87/catId/2</link>\n
							<description>01 March 2010
Mobile is an exciting sector to work in. It\'s growing fast, and it\'s being fundamentally disrupted from</description>\n
						</item>\n<item>\n
			   				<title>The Wonderful World of Limitation</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/86/catId/2</link>\n
							<description>Start-up Guru Phil Morle of Pollenizer )and previously Kazaa fame) comments about focus and what is important in getting new products and projects from concept to delivery...
Starting</description>\n
						</item>\n<item>\n
			   				<title>Show me the money? Commercialisation Australia</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/82/catId/2</link>\n
							<description>There are hundreds of reasons why people never get around to developing their terrific start-up idea. Not enough time, money, experience &amp;hellip; What&amp;rsquo;s your excuse?
&amp;nbsp;
</description>\n
						</item>\n<item>\n
			   				<title>The Continuing Evolution of eBay</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/80/catId/2</link>\n
							<description>Todd Alexander, Author, eBay Head of Strategy &amp;amp; Customer insight discusses the ongoing evolution of eBay...
&amp;nbsp;
eBay&amp;rsquo;s</description>\n
						</item>\n<item>\n
			   				<title>MitchelLake Market Survey - Digital Business Sentiment</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/79/catId/2</link>\n
							<description>For the majority the past year or so has been economically challenging to say the least. In this summary of our latest market survey we have also been able compare responses</description>\n
						</item>\n<item>\n
			   				<title>Information Technology Meets Co-opetition</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/78/catId/2</link>\n
							<description>The Information Age is now well understood.  Change is the norm and the emergence of new technologies continues unabated.  For many industries however, the greatest IT-related</description>\n
						</item>\n<item>\n
			   				<title>Are enterprises ready for the Cloud Effect?</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/76/catId/2</link>\n
							<description>At Expanz, we hear both the buzz and hesitation around cloud computing. Enterprises are not yet fully embracing the cloud right now, but the lower costs, agility and flexible</description>\n
						</item>\n<item>\n
			   				<title>The Art of Customer Support</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/75/catId/2</link>\n
							<description>Geraldine Woo discusses how building an effective customer support function can help build your business through more effective customer engagement. Geraldine has previously</description>\n
						</item>\n<item>\n
			   				<title>Monetising Content - Science Meets Marketing</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/74/catId/2</link>\n
							<description>Newspaper Generated Content Has a Huge Audience. DTI\'s David Page talks about how to Monetize It effectively in the digital world.
Where Science Meets Marketing
&amp;ldquo;The</description>\n
						</item>\n<item>\n
			   				<title>Digital Trends Survey</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/73/catId/2</link>\n
							<description>Positive signs - the results from our fourth survey of Industry Sentiment
MitchelLake Digital Industry Survey Results  Our 4th</description>\n
						</item>\n<item>\n
			   				<title>Social Search Using Aardvark</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/71/catId/2</link>\n
							<description>Ben Keighran is finding that hearding Ardvarks onto the iPhone is a smart way to answer a lot of questions
More than a decade ago, traditional search engines opened</description>\n
						</item>\n<item>\n
			   				<title>Dr Ralf Huuck, Bug Hunter</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/70/catId/2</link>\n
							<description>NICTA&amp;rsquo;s &amp;ldquo;Goanna&amp;rdquo; Project Leader Dr. Ralf Huuck is a busy man. Apart from his research work, he is preparing Goanna for spin-out as Red Lizard Software www.RedLizards.com</description>\n
						</item>\n<item>\n
			   				<title>Why AMERICA condenses startups</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/68/catId/2</link>\n
							<description>Startups happen in clusters. There are a lot of them in Silicon Valley and Boston, and few in Chicago or Miami. A country that wants startups will probably also have to reproduce</description>\n
						</item>\n<item>\n
			   				<title>Coming to America Event for Start-ups</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/67/catId/2</link>\n
							<description>A live interactive event, telecast between Sydney and a live panel of successful Australian entrepreneurs in San Francisco
Coming to America, from</description>\n
						</item>\n<item>\n
			   				<title>Going to America</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/65/catId/2</link>\n
							<description>5thFinger Co-founder and entrepreneur Matt Costello shares some his thoughts on the experience of taking an Australian business from Sydney to start-up in San Francisco
I,</description>\n
						</item>\n<item>\n
			   				<title>A Crowd of Aardvarks</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/64/catId/2</link>\n
							<description>Think IM, meets crowdsourcing, meets ask jeeves
Those out there who are interested in current developments in crowd sourcing and practical trends in social media might</description>\n
						</item>\n<item>\n
			   				<title>Simon Baker in Back to the Start-up Part 2</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/63/catId/2</link>\n
							<description>This is the second in a series of articles about the trials and challenges of setting up a new business in today's economic climate.  These articles are based on a series of</description>\n
						</item>\n<item>\n
			   				<title>"The Interactive Industry needs its own Identity"</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/62/catId/2</link>\n
							<description>Simon Van Wyk downloads some of his thoughts on the Industry, its future and where he believes Digital should sit in the marketing / advertising mix...
You&amp;rsquo;ve</description>\n
						</item>\n<item>\n
			   				<title>Mass Disruption in a Disrupted Market</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/61/catId/2</link>\n
							<description>Jamie Pride discusses how Cloud Computing and how SaaS platforms can provide a big upside for businesses in a down market.
If the media</description>\n
						</item>\n<item>\n
			   				<title>Interview with Virtualisation Entrepreneur Steven Hasani</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/60/catId/2</link>\n
							<description>An interview with Steven Hasani; self-confessed Technology Entreprenuer and current CEO of the organically grown Application and Desktop Virtualisation Start-up - \'NetLeverage.\'
</description>\n
						</item>\n<item>\n
			   				<title>MitchelLake Digital Industry Survey Results</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/59/catId/2</link>\n
							<description>Some interesting results from our 3rd Industry Survey - Topic is \'the take up and perceptions of social media\'
&amp;nbsp;
Thanks to everyone who</description>\n
						</item>\n<item>\n
			   				<title>Building communities of success in Growth Town</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/58/catId/2</link>\n
							<description>Who and what is driving the Growth Town concept? A collaborative network of entrepreneurs, investors and start-up veterans.
A few weeks ago I was part of a group of</description>\n
						</item>\n<item>\n
			   				<title>XMPP - Helping Build the Real Time Web</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/57/catId/2</link>\n
							<description>Cleartext CEO, David Banes leads the way with insights to the possibilities of XMPP in real time communication and social networking.
XMPP (eXtensible Messaging and</description>\n
						</item>\n<item>\n
			   				<title>MitchelLake Events Wrap</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/69/catId/2</link>\n
							<description>Phaedon wraps up some of the events we have been involved with in recent months including The Innovation Bay Pitch dinner and Coming to America...
Its been an action</description>\n
						</item>\n<item>\n
			   				<title>Angels investing millions over dinner!</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/174/catId/2</link>\n
							<description>We have assisted local start-ups raise over $5 Million AUD over our last four Innovation Bay Pitch Dinners, and it all starts with a 90 second elevator pitch...
</description>\n
						</item>\n<item>\n
			   				<title>Australian retailers and the internet. Are we there yet?</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/175/catId/2</link>\n
							<description>Audiences have moved online in droves. Upwards of 15 million Australians use the internet every month, spending an average of 17 hours per week online. While most marketers</description>\n
						</item>\n<item>\n
			   				<title>2010 - The Year of mobile - REALLY???</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/176/catId/2</link>\n
							<description>Why 2010 should be the year of the mobile... but won\'t
Don&amp;rsquo;t Believe the Hype - There has already been too many broken mobile love affairs</description>\n
						</item>\n<item>\n
			   				<title>An entrepreneurs adventures in global networking</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/177/catId/2</link>\n
							<description>&amp;ldquo;Hi! I&amp;rsquo;m Byron. I&amp;rsquo;m from Australia. I represent Sentralize, a startup web company from Tasmania. Nice to meet you.&amp;rdquo;
</description>\n
						</item>\n<item>\n
			   				<title>5thFinger Founder Steen Andersson says 'always go big' </title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/179/catId/2</link>\n
							<description>New-cut grass and dreams of Silicon Valley - Two things that dominate the memories of my childhood.
I grew up in country NSW, spending hundreds of hours riding a lawnmower,</description>\n
						</item>\n<item>\n
			   				<title>The next big digital thing</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/180/catId/2</link>\n
							<description>As soon as one new phenomenon arrives, another emerges. Facebook and Twitter may be the social darlings of today, but as today is a very long time in this current world of</description>\n
						</item>\n<item>\n
			   				<title>Digital Trends Market Survey - June 2010</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/181/catId/2</link>\n
							<description>Checking the pulse on digital business to see whats trending in new and convergent markets
</description>\n
						</item>\n<item>\n
			   				<title>Innovation Bay - 3rd Angel Dinner March 16th</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/77/catId/2</link>\n
							<description>We are looking to bring together a select group of individuals who have been successful within the Australian technology market to engage with the next generation of entrepreneurs.
</description>\n
						</item>\n<item>\n
			   				<title>From VC partner to start-up CEO - a different view</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/81/catId/2</link>\n
							<description>Ex TVP Partner Mike Zimmerman contemplates the view from the other side post his latest transition to CEO of start-up BuildingIQ.
How life has changed.
Late</description>\n
						</item>\n<item>\n
			   				<title>Web 2.010 - A digital marketing perspective</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/83/catId/2</link>\n
							<description>There&amp;rsquo;s plenty of buzz words used within a web 2.0 environment. But most of them are akin to words like Fuel injection, and SRS airbags for cars. We only need to know</description>\n
						</item>\n<item>\n
			   				<title>1 On 1 with Ninemsn Tech Exec :: James Taylor</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/84/catId/2</link>\n
							<description>Head of technical Operations and Infrastructure, James Taylor delivers some answers on the future of online, cloud, green tech and what it\'s like working inside Ninemsn...
What</description>\n
						</item>\n<item>\n
			   				<title>Is there a shortage of SharePoint professionals?</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/85/catId/2</link>\n
							<description>Here is why Microsoft Executive Oscar Trimboli thinks there is...
&amp;nbsp;
</description>\n
						</item>\n<item>\n
			   				<title>JPap - The man who re-invented ADSL</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/88/catId/2</link>\n
							<description>At the age of 30 Dr John Papandriopoulos revolutionized the future of broadband and helped speed up the world wide web.
We are currently featuring this Interview with</description>\n
						</item>\n<item>\n
			   				<title>Advance Video Series Preview 21/12/2009</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/89/catId/2</link>\n
							<description>down under / ON TOP - video series preview. Advance.org has produced a series of candid one on one video interviews with some of Australias leading expat executives and entrepreneurs</description>\n
						</item>\n<item>\n
			   				<title>Video Interview: Goodbarry Founder Bardia Housman</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/90/catId/2</link>\n
							<description>Australian Entrepreneur Bardia Housman talks to MitchelLake USA's Greg Russell about the recent sale of Business Catalyst / Good Barry to Adobe...
More beers with Greg!</description>\n
						</item>\n<item>\n
			   				<title>Spotlight on Digital Careers</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/54/catId/2</link>\n
							<description>Jeff Estok chats to Digital Marketing Lab about Digital Careers in the current climate.
&amp;nbsp;
With all the</description>\n
						</item>\n<item>\n
			   				<title>Ethics of Social Media</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/66/catId/2</link>\n
							<description>With over 10 years experience in the online marketing industry, Next Digital General Manager Stephen Lord has beared witness to the evolution of social media. Here Stephen</description>\n
						</item>\n<item>\n
			   				<title>Intohand @ Mobile Monday London</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/72/catId/2</link>\n
							<description>MitchelLakes intrepid European correspondent, JDR tracks down Mobile applications and services entrepreneur Keiren Gutteridge post Mobile Monday London
&amp;nbsp;
</description>\n
						</item>\n<item>\n
			   				<title>BNET Video Interview with Phaedon Stough</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/30/catId/2</link>\n
							<description>MitchelLake Co-founder Phaedon Stough chats wth Phil Dobbie from BNET. Click through to watch the interview.
MitchelLake Co-founder Phaedon Stough chats wth Phil Dobbie</description>\n
						</item>\n<item>\n
			   				<title>Runway Thinking: A Practical Guide to Start-up Survival</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/32/catId/2</link>\n
							<description>Ex CTO of Kazaa, Phil Morle discusses the state of the current market and the importance that &quot;focus&quot; has played with the 18 start-up companies Pollenizer has worked with in</description>\n
						</item>\n<item>\n
			   				<title>Is Ben Keighran really leaving Bluepulse!?</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/34/catId/2</link>\n
							<description>One of Australias most successful young innovators and entrepreneurs talks about his recent decision to leave Bluepulse and what comes next
Bluepulse</description>\n
						</item>\n<item>\n
			   				<title>A Market Update from ML USA Partner Greg Russell</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/35/catId/2</link>\n
							<description>Gregs take on the current atmosphere for hiring in the Bay Area
Any update on the US job market must include mention of the broader economic situation here at the moment.&amp;nbsp;</description>\n
						</item>\n<item>\n
			   				<title>Q&amp;A with Altis CEO John Hoffman</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/36/catId/2</link>\n
							<description>Altis CEO John Hoffman discusses the commonalities of the US and Australian Market... spoken english.
&amp;nbsp;
</description>\n
						</item>\n<item>\n
			   				<title>US online ad revenue maintaining record highs</title>\n
							<link>http://www.mitchellake.com/news-item-details/nitemId/37/catId/2</link>\n
							<description>Total online advertising in the US increases by 11% on the same period in 2007
Online advertising in the US continues to surge despite the&amp;nbsp;broader economic&amp;nbsp;downturn.</description>\n
						</item>\n</channel>

			</rss>