US online ad revenue maintaining record highs

25 November 2008

Total online advertising in the US increases by 11% on the same period in 2007

Online advertising in the US continues to surge despite the broader economic downturn. While the expectation remains that the media advertising industry will see significant challenge to earnings growth, the digital media market remains well positioned as a cost effective, performance based medium. The first 9 months of this year have seen USD$17.3 Billion invested in online advertising in the US.

See the full report from IAB & PWC

Written by: TDP


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