ML Industry Sentiment Survey March 2009

13 March 2009

Again we see come interesting differences between the views of our US and Australian contacts. It appears that while the US respondants have a more negative current view of the market cycle it also appears that feel they may be closer to the light at the end of the tunnel.


Thanks to everyone who completed our 2nd Business Climate Survey, we had a fantastic response and have managed to pull together some interesting results...

The first of our quarterly surveys was executed in October 2008, and we hope to continue with the survey coinciding with our newsletter, Digital Pigeon, moving forward.  We believe this survey is unique in that we have the advantage of being able to compare answers from both our Australian and San Francisco networks and interesting enough for both markets to gain an insight into the mood on either side of the Pacific!

We hope that these results will help uncover market sentiment in what can only be described as uncertain times. Below are the key findings from the MitchelLake Business Climate Survey Feb 09:

There was a level of optimism that emerged from several parts of our survey. 77% of participants from our U.S network are expecting to see 10%+ business growth in the next 12 months. Similarly 51% of Australian participants indicated they expect to see 5-10%+ growth in their business over the next 12 months.

It seems we are all feeling positive in terms of opportunities for technology growth in this market. An astonishing 94% of Australian participants and 83% of U.S participants agreed that there are opportunities for technology driven companies to grow in the current market climate.

Looking at timeframes, our results indicate that overall we anticipate the current economic climate will continue for at least another 12 months, with a large percentage of you anticipating conditions to last up to 24 months. 65% of the Australians surveyed believed the US tech market will NOT be emerging from recession in 2009, and it seems our US counterparts agree ,with 83% of the US market surveyed.






 


On the political front, 25 %(U.S) and 11% (Aust) of participants said they did not believe that President Obama is having a positive effect in restoring confidence in the US market. Feelings were mixed as to whether it is the government’s role to bail out private enterprise, overall the majority of both our US and Australian audiences agreeing that it is.

 

 







Once again thanks to all participants in our quarterly survey, we hope you will find our results interesting and insightful. We aim to continue to evolve and improve the survey, and welcome any suggestions on questions you would like to see asked in our next survey or how we can improve on the current format.

For full survey results please contact jacinta@mitchellake.com

Click here to return to the Pigeon

 

Written by: Jacinta Coyle


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