Lode leverages Social Media for Major Employer Brands

16 November 2009

MitchelLake client Lode has developed a platform to create better transparency, relationships and communications between University talent and Employers. Recently Lode ran a successful Social Media competition with three major brands PWC, Thiess and Lonely Planet...

Social media offers a major opportunity for employers, recruiters and jobseekers to improve communications, employer branding and streamline recruitment processes. Lode is a MitchelLake client that has developed a platform that leverages Australia's first National Database of University talent, Social Media and targeted employment communications to achieve vastly more effective outcomes for University talent and Graduate employers alike.

Recently Lode ran a Facebook campaign called "get busy this summer" a competition open to Australian University students which offered exclusive internships with three major employer brands - PWC, Thiess & Lonely Planet. The basic mechanic of the competition was for students to submit in 100 words or less why they think they feel they are best placed to receive an internship with one of three top tier employer brands. The campaign was completed recently with excellent support and great results for all parties.

Read more about the Lode Facebook campaign in this excerpt from the Australian Financial Review: Lode_article_FinRev_16Nov09.pdf

Written by: Jon Tanner


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