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At the start of 2017, one of my (many) resolutions was to get out and attend more networking/speaker events within my areas of interest - digital marketing, growth hacking, customer experience and UI/UX design. I had the best intentions in the world of following this through, however we have all been there - it comes to 6pm on Thursday night, you’re stuffed after a long week/day, feeling all of your thirty something years. The last thing you feel like doing is making small talk and forcing your brain to work one more time - it’s too easy to just go home, make dinner and chuck on a few Judge Judy repeats (don’t judge me - she is awesome).

I am by no means an expert on approaching social events perfectly. I do, however, have some beliefs based off experiences I’ve had. My main goal for you (the reader) is to remember to be confident, positive and memorable. When you go to a networking event, a party that you know very few people at or even a new job, I would highly recommend going in with these seven things:

The Event

2016 has been a massive year for FinTech. We've seen millions of dollars investment and a lot of PR to match it. However, much of this has focused on consumer-oriented products and how they are going to "disrupt the banks". But what about the significant opportunity for software businesses that either will be partnering with - or directly supporting - the banks through innovative new software?

Reserve your spot here.

In November I spent 5 days in Dublin in the middle of arguably the largest gathering (and rowdiest, compliments of the free Guinness at the venue) of Tech-focused professionals on the planet: Web Summit. There were more people, more speaking sessions, more pitches, and more hustle and bustle than one could imagine.

The overcast skies didn’t dampen the event - or the view - for our most recent event, an intimate lunch for CEOs and founders to discuss fundraising alternatives for tech companies. Held in Norton Rose’s finest boardrooms – complete with sweeping views across Sydney Harbour – the event was a collaboration between myself, Nick Abrahams - Legal Futurist, Tech and M&A Lawyer at Norton Rose, Jason Georgatos – Partner at Partners for Growth (PFG), Stuart Foster – CEO Foster Stockbroking and Phil Alexander – Director at Overture Capital.

Is there an MVP for IoT?

As part of Good Beer Week, we were lucky enough to host a combination of innovators in the craft brewing and connected-technology space at The Kelvin Club to further understand the ground they are breaking within their industry and how these ideas can be applied to wider markets and areas. The big question on a lot of minds was: “Can smaller brands and startups apply some of the new technologies that larger, mainstream brands are using?”

This April, I was lucky enough to host the first of a series of global events designed to help educate, develop and improve the connectivity with fast-growth technology businesses going through growth challenges. The catalyst for the series has been the increased activity and priority of internationalisation of technology businesses over the last 3 years.

At MitchelLake we practice what we preach. With offices in Melbourne, Sydney, Gold Coast, Singapore, Europe and San Francisco, we know a thing or two about global growth. However, we’re firmly aware that there’s not a great deal of information-sharing on this topic, so we’re excited to be holding our first event in an ongoing series - Global Growth: Advance into APAC - in San Francisco this April.