News, insight and events
from across the Group.

I recently graduated from a Product Management program here in San Francisco. For those who are unfamiliar with what a product manager does, the short answer is that they do many things. PMs wear multiple hats at once: they are a liaison between internal and external stakeholders to bring a product vision to life, they constantly collect feedback from customers to ensure that the product reflects market demand, as well as conduct research their competition to become an expert in their industry. But perhaps most importantly, a product manager must take full ownership of the success of a product. They must own whether consumers love or hate a product, and are in charge of making any necessary changes to guarantee that buyers have a good enough experience to become repeat customers. In short, product management is a strategic, process-oriented and user-centered way of working.