AgriWebb

Position: Head of Performance Marketing
Company Size: 1-10 employees
Industry: Technology, Agriculture & SaaS
Location: Australia, New Zealand & Asia

AgriWebb is an agricultural technology company that builds market leading farm management software to intuitively solve time, management, and cost drains for livestock production.

Assignment

With a world-class product, sales and customer success team established, AgriWebb required a Head of Performance Marketing to take ownership of all performance marketing channels in the business as they looked to acquire more customers in Australia, and expand into the US. The role required an individual with experience in leading acquisition marketing on all paid channels, as well as extensive knowledge of all top of funnel digital and traditional marketing activities in a SaaS environment.

Result

  • Appointment of Head of Performance Marketing
  • Within three months of starting, the candidate proactively acquired a broader remit and took charge of their internal marketing team.

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