Candlefox

Position: Chief Marketing Officer
Company Size: 51-100 employees
Industry: Technology, Education & Marketplace
Location: Australia, New Zealand & Europe

Candlefox is Australia’s largest education marketplace, connecting thousands of prospective students with Australia’s best education providers. Having established an industry leading marketplace in Australia, Candlefox expanded into New Zealand in 2017 and the United Kingdom in 2018.

Assignment

MitchelLake was required to help the CIO and senior leadership team identify and hire a Head of Digital Marketing (which was later repositioned to Chief Marketing Officer) to lead their new marketing team, overhaul and bring in new systems, tools and process and help them to expand their growth into international markets across all their brands. Candlefox had previously advertised but hadn’t had much success and lacked experience around process as they had not hired a role of this type. Furthermore, they needed someone who was strong in performance marketing but who also had experience with integrating the very best tools and systems.

Result

  • Appointment of Chief Marketing Officer
  • Time to Fill: 6 weeks

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