eFinity Group

Position: CEO/Executive Chairman
Company Size: 51-100 employees
Industry: Advertising, Marketing
Location: United States

Efinity Group is the holding company for Efinity Mortgage, Efinity Financial & Efinity Insurance and works tirelessly to meet the needs of those families seeking a mortgage, home loan, reverse mortgage, insurance for car owners, home owners, life insurance and more.


To identify a CEO/Executive Chairman from an existing e-commerce business within the early childhood and parenting verticals.

Following the acquisitions, RF Capital required an executive to strategically lead the group and integrate and grow the three business offerings from a commercial and technology perspective.

MitchelLake was engaged to conduct a global search for this position within specific online markets utilising our US and European research teams.

Following a full passive candidate research-based recruitment exercise covering the Australian, European and U.S. markets, the assignment was completed and offer accepted within a six week time frame. The successful candidate was sourced from a leading US based competitor.


  • Appointment of CEO/Executive Chairman
  • Time to Fill: 6 weeks

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