Position: 360° Recruitment Solution
Company Size: 5000-10000 employees
Industry: Technology, Marketplace
Location: Australia & New Zealand

Groupon is a deal-based website that offers consumers the opportunity to purchase discount vouchers for a range of lifestyle goods and services including leisure, entertainment, food and travel.


Upon entering the Australian market, Groupon aimed to rapidly grow their business and within three weeks their recruitment spend rose to massive highs.

Seeking a more cost-effective and proactive solution, MitchelLake was hired to quickly provide structure and process and to reduce the recruitment spend whilst maintaining the hiring of key talent into the business. We mobilised an on-site team overnight and immediately took full ownership of all recruitment processes and outcomes. This resulted in helping save Groupon in excess of $1,100,000 in a 6 month period.

“MitchelLake showed a genuine interest in our business. They suggested and helped implement a plan that added value to our company in the short and long term and did so without focusing on their own benefits.” Christian Kaul, MD Groupon Australia.


  • Appointment of over 80% of the Australian workforce across sales, editorial, finance and HR
  • Implementation of fully functional in-house recruitment and applicant tracking platform
  • Reduction of external agency utilisation to less than 5%
  • Build of stand-alone internal recruitment team

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