Position: 360° Recruitment Solution
Company Size: 51-100 employees
Industry: Technology, Marketing, Advertising
Location: United States

Acquired by StrongMail in 2009, PopularMedia delivered social media marketing solutions aimed at driving quantifiable results for brands large and small.


When PopularMedia engaged MitchelLake in early 2007, they had a high volume of open roles that needed to be filled urgently.

We delivered immediate results, making 34 hires in the first year and 48 in total across the business from entry level account managers to their CTO.

Along the way we built a consistent, repeatable recruitment framework that gives their managers confidence in hiring and empowers them to make great decisions.

By the time PopularMedia was acquired by StrongMail in early 2009, more than two out of every three employees were MitchelLake placements.


  • Forty-eight hires in twenty-one months including a Product Team, a Creative Team and QA Team

Ready to talk?

Get in touch with our team for support on your next search.