The Iconic

Position: VP of Technology & Marketing
Company Size: 501-1000 employees
Industry: Technology, Fashion, Retail
Location: Australia & New Zealand

Launched in October 2011, with backing from Rocket Internet, The Iconic has quickly developed into one of Australia’s fastest-growing online retailers.


Identify, attract and pool all levels of talent across appropriate technologies to grow their staff by 25 within four weeks.

The Iconic’s aim is to build a best-in-class technology function which supports a superior, measured and engaged customer experience across all channels.

Working in consultation with the CEO and Group MD, MitchelLake delivered a recruitment strategy to expand the technology team by 25 as well as marketing an unknown ’employer of choice’ brand in a small, highly competitive Australian talent pool.

All roles were successfully filled within a short time frame.


  • Appointment of Front & Back-end Developers
  • Appointment of QA Engineers
  • Appointment of Designers
  • Appointment of UX/UI Specialists
  • Time to Fill: 4 weeks

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