Global Unicorn Expansion Through Executive Search in ASEAN
MitchelLake successfully partnered with Deliveroo, the global food delivery unicorn, to complete a strategic executive search in ASEAN. The goal: to appoint an experienced Country Manager in Singapore who could drive international expansion and accelerate growth across Southeast Asia.
Deliveroo required a senior leader with deep regional experience, market knowledge, and the operational agility to lead growth in one of the world’s most competitive food delivery markets. Within a fast-moving sector where technology, logistics, and partnerships are critical to success, MitchelLake identified and appointed a proven executive who could align with Deliveroo’s ambitious trajectory.
Why ASEAN Leadership Matters
For fast-growth ventures, the ASEAN region presents both opportunities and complexity. With diverse markets, regulatory environments, and consumer preferences, executive leadership must be adaptable and globally minded. By securing the right Singapore-based Country Manager, Deliveroo strengthened its foothold in the region and established leadership continuity for future expansion across ASEAN.
This case study highlights how executive search ASEAN assignments support not only market entry but also long-term scalability. The appointment helped Deliveroo integrate global best practices while tailoring operations to the specific needs of Southeast Asian consumers and partners.
About Deliveroo
Founded in 2013 by William Shu and Greg Orlowski, Deliveroo is an award-winning delivery platform that partners with over 140,000 restaurants and grocery providers, supported by 150,000 riders worldwide. Headquartered in London with over 3,500 employees, Deliveroo operates in nearly 800 locations across 11 markets including Singapore, Australia, Hong Kong, UAE, and across Europe.
Deliveroo’s mission is to build the definitive online food company, transforming how the world eats through hyper-local convenience, market-leading technology, and sustainability initiatives. Learn more about Deliveroo on LinkedIn.
Partner With MitchelLake for ASEAN Expansion
MitchelLake has extensive experience delivering executive search in ASEAN growth markets, supporting global companies with leadership hires that enable international expansion. From unicorns like Deliveroo to scaling technology ventures, we help organisations secure the talent required to compete and thrive in Southeast Asia.
👉 Contact MitchelLake to explore how our executive search in ASEAN capabilities can accelerate your global expansion objectives.
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Deliveroo →Deliveroo launching restaurant booking service (Deliveroo Reservations) in London, expanding to UK-wide
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