Placed a Head of eCommerce & CX / GM North America to anchor the market entry.
LittleOak — Direct-to-consumer nutrition brand (goat-milk baby formula and wellness), expanding cross-border.
Challenge. Lead North American eCommerce and consumer experience for a D2C brand entering a new market.
The market for this leadership
Live MitchelLake intelligence across Consumer / D2C and Americas.
Adjacent signals across Consumer / D2C
Product Launch · Americas
Ensora Health →Ensora Health launched Ensai, an AI product integrated into TheraNest and Fusion platforms, capable of recording sessions, drafting clinical notes, polishing clinician-written notes, and answering clinical how-to questions without mid-session coaching.
Capital Raising · Americas
Procode →Procode raised $10M Series A funding led by Health Velocity Capital to finance acquisitions of private practice billing agencies and expand into surgical revenue cycle management across multiple specialties.
Leadership Change · Americas
Embark →Embark appointed Naseem Anzari as Chief Financial Officer to lead financial strategy and M&A execution. Anzari brings PE-backed scaling and acquisition experience from roles at Lido Advisors, Sound United, and private equity firms.
Capital Raising · Americas
CAIS →CAIS, a New York-based alternative investment platform for independent financial advisors, raised $170 million in Series D funding at $2 billion valuation. Total funding now exceeds $600 million. Lead investor is Vista Equity Partners; other investors include AllianceBernstein, Blue Owl Capital, Carlyle, Fortress, Golub Capital, Lord Abbett, and RBC.
Geographic Expansion · Americas
UST →UST opened a new global headquarters in Aliso Viejo, California, establishing a strategic innovation hub with an AI Experience Design Center (XDC) to support its 30,000+ employee workforce across 30+ countries. The facility serves as a global operational center and client collaboration space.
Partnership · Americas
Nokia →Nvidia invested $1 billion in Nokia (October 2025), taking a ~3% stake and forging a partnership to build 'the AI platform for 6G' using Nvidia's chips and AI integrated into radio networks (AI-RAN). Nokia executives have been buying shares significantly.