Formula 1

Partnership · EMEA

Zilch expanded its sports sponsorship model from Arsenal to Cardiff City as Official Way to Pay and shorts sponsor, replicating a value-add partnership template that includes matchday discounts, player access, and merchandise offers.

Partnership · EMEA

Worldline selected by European Central Bank to participate in Eurosystem's digital euro pilot programme as both acquiring payment service provider and technical service provider. Pilot launches H2 2027 for 12 months, covering infrastructure, transaction processing, banking integration and merchant acceptance across NFC, e-commerce and mobile channels.

Partnership · EMEA

Moët Hennessy partnered with Formula 1 to create and operate "The Out Lap" premium hospitality experience. Rolling out across multiple European grands prix (Netherlands, Italy, Spain) with bespoke culinary and wine/spirit pairings for each location.

Partnership · EMEA

Rheinmetall signed a memorandum of understanding with Lockheed Martin to jointly produce ATACMS missiles at Rheinmetall's Unterluess plant in northern Germany. Production facilities are due to be set up in 2027, with first revenue expected in 2028. The joint venture targets the global market.

Partnership · EMEA

Ticketmaster named official ticketing partner of 2027 World Bowls Championship taking place July 20-August 1 at Victoria Park in Royal Leamington Spa, England.

Partnership · EMEA

Brunello Cucinelli announced a new partnership with Salesforce to scale its proprietary AI software platform Callimacus, which personalizes e-commerce experiences in real-time. The software is already a seven-figure revenue business.