Image via B&T Magazine
Partnershipcurated sourcedetected 2026-06-09 · confidence 90%
Asahi Beverages: Partnership
Asahi Beverages has appointed Kerfuffle and BMF as new creative partners following a competitive review, replacing Clemenger BBDO and Droga5. Kerfuffle handles Carlton, Great Northern, Vodka Cruiser, Woodstock and Schweppes; BMF handles Victoria Bitter and Hard Rated.
Source: B&T Magazine
The leadership read
Asahi Beverages will likely need to hire or restructure internal marketing teams to manage new agency relationships. May need Brand Managers, Marketing Directors, and potentially Chief Marketing Officer involvement. The outgoing agencies may need to reassign account teams.
Market context: the MitchelLake Talent Market Index reads 108.5 — Hot (+10.8 vs prior month); Oceania signal share is rising (+13.1pts).