Image via GN — ASX:CMA Carma
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Carma: Partnership
Carma appoints Born as new agency partner
Source: GN — ASX:CMA Carma
The leadership read
Alliances like this can broaden the sector commercial leadership bench strength.
Market context: The wider read — a Talent Market Index of 112.9 (Hot), up 11.4 month-on-month — shows Oceania signal flow easing (-2.5pts).
Carma: 2 signals in the last 90 days; 0.1% of MitchelLake's Americas signal flow; 2 tracked across 4 days.
Also at Carma →
More signals across Oceania
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Vitol →Vitol and Rio Tinto are in talks to establish a joint venture aimed at lowering freight costs
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El Jannah →El Jannah renewed partnership with DoorDash Australia to expand menu distribution through the delivery platform across the country, supporting the chain's growth ambitions.
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Omnicom Media →Omnicom Media and Netflix announced a data collaboration partnership combining Omnicom Media Group's Acxiom audience intelligence with Netflix's AI-powered advertising technology, positioning Omnicom as Netflix's first data collaboration partner for AI ad creative generation.
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Marketplacer →Marketplacer joined Snowflake's MCD (Managed Cloud Data) Program to enable enterprise retailers and brands to access real-time marketplace intelligence and automate supply-side operations through Snowflake AI Data Cloud.
Partnership · Oceania
The Iconic →The Iconic appointed Emotive as its creative agency, replacing incumbent Dentsu who did not re-pitch.
Partnership · Oceania
QMS →QMS partners with Metcash to represent its retail media network. Partnership extends retail media capabilities through Metcash distribution.
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