Image via Ad Age
Dentsu: Restructuring
Dentsu is reintroducing the 360i brand as a dedicated specialist social team within Dentsu Creative to compete with boutique agencies. Christine Cotter joins from Ogilvy as managing director to lead the lean unit operating with fixed-fee billing models.
Source: Ad Age
The leadership read
Dentsu will need to hire social strategists, creative specialists, account managers, and analysts to staff the new 360i unit. Senior talent recruitment critical for client-facing roles to differentiate from larger holding company operations.
Market context: the MitchelLake Talent Market Index reads 108.5 — Hot (+10.8 vs prior month); EMEA signal share is steady (-1.2pts).
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