Hismile: Restructuring
Hismile paid $138,600 ACCC penalties for misleading social media ads using employees as fake shoppers. Company must establish compliance program and implement new advertising policies
Source: Inside Retail AU
The leadership read
Will need Chief Compliance Officer, Head of Legal/Regulatory Affairs, Compliance Manager for marketing/advertising, and potentially Head of Social Media Strategy. May restructure marketing team with new compliance oversight requirements
Market context: the MitchelLake Talent Market Index reads 108.5 — Hot (+10.8 vs prior month); Oceania signal share is rising (+8.9pts).
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From the MitchelLake archive
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