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impact.com: Partnership
impact.com secured partnership with Minecraft to power its new affiliate marketing program using Performance and Creator solutions. This represents expansion into gaming creator economy as competitor to Roblox's monetization ecosystem.
Source: Tubefilter
The leadership read
Alliances like this can broaden the sector commercial leadership bench strength.
Market context: Against a Talent Market Index of 112.9 (Hot) (up 11.4 month-on-month), Oceania is at easing (-2.5pts) on signal share.
impact.com: 1 signal in the last 90 days; 0.1% of MitchelLake's Oceania signal flow.
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