Image via Ad Age
Kin: Partnership
Kin (co-founded by Kwame Taylor-Hayford) has secured ongoing partnership with Intuit to produce social content series 'Life-ing' for the financial software giant, launching in 2025. This represents new business win after previous Mailchimp partnership ended.
Source: Ad Age
The leadership read
Kin will need to expand team to support Intuit engagement: content producers, video creators, social media strategists, project managers, potentially creative directors. Growth trajectory suggests need for account management and production scaling roles.
Market context: Backdrop: a 114.6 (Hot) Talent Market Index (up 16.3 on the month) with Americas activity steady (-1.3pts).
Kin: 1 signal in the last 90 days; 0.2% of MitchelLake's Americas signal flow.
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