Image via The Hollywood Reporter
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Kraft Heinz: Partnership
Kraft Heinz and Disney entered a strategic alliance spanning movies, TV, streaming, theme parks, and cruises to co-market and integrate brands across media and experiential properties.
Source: The Hollywood Reporter
The leadership read
Alliances like this can broaden the sector commercial leadership bench strength.
Market context: Backdrop: a 105.9 (Hot) Talent Market Index (down 2.3 on the month) with Americas activity rising (+2.4pts).
Kraft Heinz: 3 signals in the last 90 days; 0.1% of MitchelLake's EMEA signal flow; 3 tracked across 42 days.
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