Image via Ad Age
Leadership Changecurated sourcedetected 2026-06-11 · confidence 65%
Levi Strauss & Co.: Leadership Change
Kenny Mitchell was appointed as Chief Marketing Officer (in 2023) and oversaw the agency transition. Michelle Gass joined as CEO in 2023 from Kohl's, signaling potential strategic shifts in marketing leadership.
Source: Ad Age
The leadership read
Monitor for potential CMO replacement or reinforcement of CMO team given the significant agency model shift. May need senior marketing strategists to support the new project-based approach.
Market context: the MitchelLake Talent Market Index reads 108.5 — Hot (+10.8 vs prior month); Americas signal share is easing (-9.8pts).