Image via B&T Magazine
Mondelēz International: Strategic Hiring
Mondelēz awarded global creative duties for Oreo and U.S. biscuits portfolio to 72andSunny, indicating a strategic shift to address sluggish domestic U.S. biscuits performance. U.S. biscuits is flagged as area of primary concern by CEO Dirk Van de Put.
Source: B&T Magazine
The leadership read
A hiring build-out like this points to deepening the sector executive bench strength over the coming quarters.
Market context: Backdrop: a 113.7 (Hot) Talent Market Index (up 13.7 on the month) with Oceania activity steady (+0.6pts).
Mondelēz International: 3 signals in the last 90 days; 0.4% of MitchelLake's Oceania signal flow; 3 tracked across 29 days.
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