Image via SportsPro Media
Last updated
Paramount+: Partnership
CBS and Paramount+ secure exclusive US broadcast rights for Women's Super League through 2030, expanding streaming portfolio ahead of major FIFA tournaments
Source: SportsPro Media
The leadership read
Alliances like this can broaden the sector commercial leadership bench strength.
Market context: MitchelLake's Talent Market Index sits at 112.9 (Hot), up 11.4 on the prior month; Oceania hiring signal is running easing (-2.5pts).
Paramount+: 3 signals in the last 90 days; 0.4% of MitchelLake's Oceania signal flow; 3 tracked across 10 days.
Also at Paramount+ →
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El Jannah →El Jannah renewed partnership with DoorDash Australia to expand menu distribution through the delivery platform across the country, supporting the chain's growth ambitions.
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Omnicom Media →Omnicom Media and Netflix announced a data collaboration partnership combining Omnicom Media Group's Acxiom audience intelligence with Netflix's AI-powered advertising technology, positioning Omnicom as Netflix's first data collaboration partner for AI ad creative generation.
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Marketplacer →Marketplacer joined Snowflake's MCD (Managed Cloud Data) Program to enable enterprise retailers and brands to access real-time marketplace intelligence and automate supply-side operations through Snowflake AI Data Cloud.
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The Iconic →The Iconic appointed Emotive as its creative agency, replacing incumbent Dentsu who did not re-pitch.
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QMS →QMS partners with Metcash to represent its retail media network. Partnership extends retail media capabilities through Metcash distribution.
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