Pop Mart: Product Launch
POP MART launched THE MONSTERS × FIFA World Cup collaboration collection across 40+ countries simultaneously with LABUBU mascots featured at 2026 FIFA World Cup opening ceremony. Merchandise sold out first day online.
Source: TechNode (China/Asia)
The leadership read
International Growth Manager/VP for global expansion, Regional/Country Managers for 40+ new market expansion, E-commerce Operations Manager for global fulfillment, Product Marketing leads for international markets, Retail Partnership Managers, Licensed Product Manager for FIFA partnership ongoing ma
Market context: the MitchelLake Talent Market Index reads 108.5 — Hot (+10.8 vs prior month); Asia signal share is easing (-2.1pts).
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