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The Trade Desk: Partnership
The Trade Desk integrated retail purchase data from Seven-Eleven Japan (28 million app members) into its DSP platform for digital advertising activation in Japan.
Source: PRN — Economy & Policy
The leadership read
Alliances like this can broaden marketing & advertising commercial leadership bench strength.
Market context: Against a Talent Market Index of 107.8 (Hot) (up 2.4 month-on-month), Asia is at steady (+1.2pts) on signal share.
The Trade Desk: 4 signals in the last 90 days — above the Marketing & Advertising median of 1 across 5 tracked companies; 0.4% of MitchelLake's Oceania signal flow; 4 tracked across 33 days.
MitchelLake in this thematic
Also at The Trade Desk →
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Partnership · Americas
Stagwell →Stagwell won IBM's lead global creative agency mandate in July 2026, combining Code and Theory with Anomaly into an integrated team and ending IBM's long-running relationship with WPP's Ogilvy
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AdAction →AdAction launched Prism, an Offer Decisioning API for personalized rewarded monetization targeting brands, publishers, and loyalty platforms
Leadership Change · Americas
Media Consulting Group →Media Consulting Group appoints Gali Davidi as Chief AI Officer to drive agentic innovation in programmatic media
Restructuring · Oceania
Marketo →Marketo identified as example of pre-AI era software struggling with relevance and growth in the AI age
Partnership · Asia
Honor →Honor (Huawei spin-off, 2020) expanding AI OS partnership with Alibaba around Agentic OS development and deployment
Partnership · Asia
Baker Hughes →Baker Hughes exploring deepened cooperation with India on geothermal energy, grid stability, green hydrogen and ammonia, and emerging technologies
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