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THG: Partnership
THG's Myprotein brand extended multi-year brand licence agreement with Nichols for manufacturing and distribution of new Clear Whey Protein Water RTD product. Builds on successful 2021 collaboration expanding Vimto into functional beverage space.
Source: BusinessCloud UK
The leadership read
Alliances like this can broaden the sector commercial leadership bench strength.
Market context: Against a Talent Market Index of 105.9 (Hot) (down 2.3 month-on-month), Oceania is at steady (-0.1pts) on signal share.
THG: 3 signals in the last 90 days; 0.3% of MitchelLake's Oceania signal flow; 4 tracked across 109 days.
Also at THG →
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NOVA Entertainment →NOVA Entertainment partnered with Tealium (customer data platform) and LiveRamp (data collaboration platform) to enhance first-party data capabilities and advanced audience targeting for advertisers.
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ADM →ADM partnering with General Mills and Walmart to advance regenerative agriculture practices across 40,000 Midwestern wheat acres
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Afterpay →Afterpay secured naming rights to a major 21,000-seat stadium (formerly Olympic indoor venue), rebranding it as Afterpay Arena. This represents a significant sports marketing and brand visibility partnership.
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This Is Flow →This Is Flow won a competitive tender to manage all paid media strategy, planning and buying for Charles Sturt University, taking over from incumbent Dentsu Queensland.
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Droga5 →Droga5 has won the creative advertising pitch for Woolworths, a major Australian retailer
Partnership · Oceania
Prophet →Prophet, a growth consulting firm, has added BYD, MYOB, and Endeavour Group to its client roster while reporting 309% year-on-year growth. The firm is deploying digital clone technology to run forward simulations on budget and media decisions.
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