Image via B&T Magazine
Last updated
This is Flow: Partnership
Independent media agency This is Flow retained the media planning and buying account for Workwear Group following competitive agency review, continuing partnership with KingGee, Hard Yakka, and NNT brands.
Source: B&T Magazine
The leadership read
Alliances like this can broaden the sector commercial leadership bench strength.
Market context: This lands while the Talent Market Index reads 107.2 (Hot) — down 1.8 versus the prior month — and Oceania signal share is easing (-4.4pts).
This is Flow: 1 signal in the last 90 days; 0.1% of MitchelLake's Oceania signal flow.
More signals across Oceania
Partnership · Oceania
Afterpay →Afterpay secured naming rights to a major 21,000-seat stadium (formerly Olympic indoor venue), rebranding it as Afterpay Arena. This represents a significant sports marketing and brand visibility partnership.
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Droga5 →Droga5 has won the creative advertising pitch for Woolworths, a major Australian retailer
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Prophet →Prophet, a growth consulting firm, has added BYD, MYOB, and Endeavour Group to its client roster while reporting 309% year-on-year growth. The firm is deploying digital clone technology to run forward simulations on budget and media decisions.
Partnership · Oceania
City of Moreton Bay →City of Moreton Bay and residential developers established a cost-sharing partnership to deploy CCTV infrastructure in new housing estates, designed to reduce ratepayer costs and accelerate public safety camera deployment in rapidly developing areas.
Partnership · Oceania
WPP →WPP's Motion Entertainment division engaged in commercial and partnership development for Australian Ninja Warrior production
Partnership · Oceania
1Password →1Password and Anthropic launched an integration (1Password for Claude, currently in beta) that enables AI agents to access password-protected systems without exposing credentials to the model. The integration uses fingerprint approval and direct credential injection, addressing security risks in AI agent automation.
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