Image via Deadline
Tubi: Partnership
Tubi (Fox's free ad-supported streaming service) has signed its most expansive creator partnership to date with comedian Kevin 'KevOnStage' Fredericks for a multi-project, multi-year slate, building on the success of the Tubi Original 'Safe Space'.
Source: Deadline
The leadership read
Alliances like this can broaden the sector commercial leadership bench strength.
Market context: This lands while the Talent Market Index reads 113.8 (Hot) — up 13.7 versus the prior month — and Americas signal share is easing (-3pts).
Tubi: 2 signals in the last 90 days; 0.1% of MitchelLake's Americas signal flow; 2 tracked across 21 days.
Also at Tubi →
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