Livewire Group — Livewire is a global gaming marketing and gametech company founded in 2021 by Brad Manuel and Indy Khabra. They specialize in connecting brands, gaming publishers, and gamers through innovative marketing solutions. Their services include immersive gaming campaigns, audience insights, and the development of Gameview, a proprietary advertising technology platform designed to reach a global gaming audience at scale. Livewire's global team of gaming specialists operates across multiple countries, aiming to unlock the gaming audience for brands through effective and scalable marketing strategies.
The market for this leadership
Live MitchelLake intelligence across Gaming and EMEA.
Latest signals — Livewire Group
Product Launch · Oceania
LiveWire →LiveWire (Harley-Davidson spinoff) officially announced pricing and began production for S4 electric motorcycles, pulling back curtain on product after unveiling less than a year ago. Product positioned as low-cost electric motorcycle entry point to mass market.
Adjacent signals across Gaming
Ma Activity · EMEA
Electronic Arts (EA) →Saudi Arabia's Public Investment Fund (PIF) $55 billion acquisition of Electronic Arts has been approved under EU merger rules, completing a landmark deal in gaming/entertainment.
Ma Activity · EMEA
Electronic Arts →Saudi Arabia's Public Investment Fund leading $55bn acquisition of Electronic Arts, with EU approval expected by July 30, 2026
Strategic Hiring · EMEA
ATG Entertainment →ATG Entertainment hired Charlotte Longstaff as London Programming Director in September, and elevated Michael Lynas to focus on global programming and production investment strategy, signaling organizational restructuring around content and producer relationships.
Partnership · EMEA
IGN Entertainment →IGN expanded its partnership with Gamescom, adding game previews to the official indie showcase and deepening its role as production partner for the official Gamescom consumer broadcast.
Capital Raising · Asia
Metasports Interactive →Metasports Interactive raised $20M from Metica to support growth of cricket game Hitwicket and boost marketing/user acquisition
Partnership · EMEA
Rheinmetall →Rheinmetall signed a memorandum of understanding with Lockheed Martin to jointly produce ATACMS missiles at Rheinmetall's Unterluess plant in northern Germany. Production facilities are due to be set up in 2027, with first revenue expected in 2028. The joint venture targets the global market.