Livewire Group — Livewire is a global gaming marketing and gametech company founded in 2021 by Brad Manuel and Indy Khabra. They specialize in connecting brands, gaming publishers, and gamers through innovative marketing solutions. Their services include immersive gaming campaigns, audience insights, and the development of Gameview, a proprietary advertising technology platform designed to reach a global gaming audience at scale. Livewire's global team of gaming specialists operates across multiple countries, aiming to unlock the gaming audience for brands through effective and scalable marketing strategies.
The market for this leadership
Live MitchelLake intelligence across Gaming and Asia.
Latest signals — Livewire Group
Product Launch · Oceania
LiveWire →LiveWire (Harley-Davidson spinoff) officially announced pricing and began production for S4 electric motorcycles, pulling back curtain on product after unveiling less than a year ago. Product positioned as low-cost electric motorcycle entry point to mass market.
Adjacent signals across Gaming
Capital Raising · Asia
Metasports Interactive →Metasports Interactive raised $20M from Metica to support growth of cricket game Hitwicket and boost marketing/user acquisition
Ma Activity · Americas
Electronic Arts (EA) →EA completed its $55 billion acquisition by a consortium including Saudi Arabia's Public Investment Fund (PIF), Silver Lake, and Affinity Partners. The deal was first announced in September 2025 and closed on August 4, 2026.
Ma Activity · Americas
Electronic Arts →$55 billion acquisition of Electronic Arts closing on August 4, 2026 following all regulatory approvals.
Strategic Hiring · EMEA
ATG Entertainment →ATG Entertainment hired Charlotte Longstaff as London Programming Director in September, and elevated Michael Lynas to focus on global programming and production investment strategy, signaling organizational restructuring around content and producer relationships.
Partnership · EMEA
IGN Entertainment →IGN expanded its partnership with Gamescom, adding game previews to the official indie showcase and deepening its role as production partner for the official Gamescom consumer broadcast.
Leadership Change · Asia
Delhivery →Delhivery elevated Vani Venkatesh to Deputy CEO effective immediately, overseeing revenue, marketing and customer experience. Simultaneously, COO Ajith Pai stepped down from his role.