Last updated
De Beers Group: Product Launch
De Beers launching Desert Diamonds Icons campaign in September 2026 with industry's largest natural diamond marketing budget in 15 years. Follows successful Desert Diamonds Bridal launch and beacon campaign (2025). Targeting four iconic jewelry design classics representing 70% of diamond jewelry acquisitions.
Source: discovered:vir.com.vn
The leadership read
Product momentum tends to widen the sector product and commercial leadership bench strength.
Market context: Backdrop: a 112.9 (Hot) Talent Market Index (up 11.4 on the month) with EMEA activity easing (-3.2pts).
De Beers Group: 2 signals in the last 90 days; 0.1% of MitchelLake's EMEA signal flow; 2 tracked across 14 days.
MitchelLake in this thematic
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