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Dentsu: Leadership Change
Chrissie Hanson appointed as North America media CEO and global brand president of Carat at Dentsu, one week into role. She joins from Omnicom's OMD where she was U.S. CEO. Dentsu is attempting to reinvigorate business outside Japan and rebound after worst annual loss in 2025.
Source: Ad Age
The leadership read
A change at the top rarely stays at the top. Dentsu's move reshapes the layer beneath it in the sector as a new leader sets priorities and the team re-forms. Watch the first two or three appointments that follow; they signal direction more reliably than any statement.
Market context: The wider read — a Talent Market Index of 102.2 (Warm), down 1.7 month-on-month — shows Americas signal flow easing (-2.4pts).
Dentsu: 4 signals in the last 90 days; 0.1% of MitchelLake's Americas signal flow; 4 tracked across 73 days.
Also at Dentsu →
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