Leadership Changecurated sourcedetected 2026-06-12 · confidence 85%
WPP: Leadership Change
Baiju Shah, hired from Accenture Song in 2025, elevated to group Chief Strategy Officer role at WPP, taking over AKQA leadership remit
Source: Campaign US
The leadership read
WPP will need to replace Shah's previous AKQA operational role. May require Chief Creative Officer, managing director, or senior client leadership positions. Potential talent shuffling across WPP group agencies.
Market context: the MitchelLake Talent Market Index reads 108.5 — Hot (+10.8 vs prior month); EMEA signal share is steady (-1.2pts).