WPP: Product Launch
WPP launched new studio called Hex, staffed primarily with Gen Z talent from non-traditional advertising backgrounds, focused on addressing AI skills gap in the industry
Source: Marketing Dive
The leadership read
Seeking non-traditional talent with AI/tech skills; need for leadership roles to manage new Gen Z studio including Head of Studio, AI/ML specialists, Chief Technology Officer for Hex; potential broader hiring across WPP for AI capabilities and tech-forward leaders
Market context: the MitchelLake Talent Market Index reads 108.5 — Hot (+10.8 vs prior month); EMEA signal share is steady (-1.2pts).
MitchelLake in this thematic
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