Image via TechCabal (Africa)
Glovo: Geographic Expansion
Nigeria emerged as Glovo's fastest growing market in 2025 after expansion push
Source: TechCabal (Africa)
The leadership read
Market entry of this kind typically deepens demand for marketing leadership bench strength in the region over the following 12–18 months.
Market context: MitchelLake's Talent Market Index sits at 98.6 (Neutral), down 1.4 on the prior month; EMEA hiring signal is running steady (-1.1pts).
Glovo: 2 signals in the last 90 days — above the Marketing median of 1 across 24 tracked companies; 0.2% of MitchelLake's Asia signal flow; 2 tracked across 35 days.
Market entry — the MitchelLake playbook
When a company expands into a new market, the first leadership hires decide whether it lands. A selection of market entries we've run:
Market entry · Oceania
Square
Executive Search Fintech
Market entry
Dropbox
Executive Search for SaaS
Market entry · Asia
Deliveroo
Executive Search in ASEAN
Market entry · Oceania
SurveyMonkey
Managing Director APAC (first hire in region) / Country Manager
Market entry · Asia
LivePerson
Director ASEAN (first hire in region); also Head of Presales APAC
Market entry · Oceania
Etsy
Managing Director, Australia + Asia (MD APAC)
MitchelLake in this thematic
From the MitchelLake archive
Also at Glovo →
More signals across Marketing
Geographic Expansion · EMEA
Lovisa Holdings Ltd →Lovisa added 65 stores in FY26 H1 (6.3% growth) with expansion across key markets: Australia, South Africa, UK, Germany, US, Canada. Company identified additional growth markets including China, Vietnam, Spain, Poland. FY26 showed 20%+ revenue and net profit growth with new brand 'Jewells' launching in UK.
Geographic Expansion · EMEA
Sandbox VR →Sandbox VR accelerating growth with $300M lifetime sales, scaling to 80+ global locations with major expansions planned across Europe, US, and Canada through 2026
Restructuring · EMEA
boohoo group plc →boohoo group plc has sublet its 1.1M sq ft US distribution centre in Elizabethtown, Pennsylvania to ID Logistics, mitigating ~$100m in future lease liabilities. The facility was operational for only 15 months before closure in November 2024. CEO Dan Finley has prioritized transitioning to an asset-light operating model as part of turnaround strategy.
Partnership · EMEA
GSMA →GSMA launched the Fusion initiative with aviation, security and connectivity partners (Ericsson, Nokia, Viasat, NextNav, UK National Cyber Security Centre) to establish industry standards for drone identification, tracking and airspace safety. Group published Joint Requirements Statement for mobile network integration in drone operations.
Ma Activity · EMEA
TrueLayer →TrueLayer acquired buy-now-pay-later (BNPL) provider In3 last week, expanding into the credit space as part of a coordinated strategic push to position European bank-to-bank rails against US card networks.
Partnership · EMEA
Roli →Music-education firm Roli partnered with Casio to launch 'Roli Learn for Casio' app, expanding its AI Music Coach offering from proprietary Airwave instruments to traditional Casio keyboards in UK and Japan.
Intelligence powered by Autonodal ↗