Image via Vegconomist (alt protein)
Last updated
All G: Geographic Expansion
All G is expanding production footprint beyond China, with second facility 'likely in Europe' under discussion. Current production at 60,000-litre scale in China; European facility expansion signals intent to localize supply for EU/EMEA markets.
Source: Vegconomist (alt protein)
The leadership read
Market entry is a leadership problem before it is a logistics one. All G moving into new ground in the sector deepens demand for in-region leaders who can localise the model without diluting it. Across EMEA, watch whether senior in-market leadership is appointed early; expansions run remotely rarely hold.
“We expect to announce several branded partnerships before SupplySide Global in Las Vegas in late October.”
Market context: MitchelLake's Talent Market Index sits at 104.6 (Hot), down 1.9 on the prior month; EMEA hiring signal is running easing (-2.2pts).
All G: 2 signals in the last 90 days; 0.1% of MitchelLake's Americas signal flow; 2 tracked across 1 days.
Market entry — the MitchelLake playbook
When a company expands into a new market, the first leadership hires decide whether it lands. A selection of market entries we've run:
Market entry · Oceania
Square
Executive Search Fintech
Market entry
Dropbox
Executive Search for SaaS
Market entry · Asia
Deliveroo
Executive Search in ASEAN
Market entry · Oceania
SurveyMonkey
Managing Director APAC (first hire in region) / Country Manager
Market entry · Asia
LivePerson
Director ASEAN (first hire in region); also Head of Presales APAC
Market entry · Oceania
Etsy
Managing Director, Australia + Asia (MD APAC)
MitchelLake in this thematic
Also at All G →
More signals across EMEA
Geographic Expansion · EMEA
Temu →Temu joined Cross-Border Commerce Europe (CBCommerce) as a member, deepening engagement with European seller community and facilitating e-commerce activity across the EU.
Geographic Expansion · EMEA
Robin Radar Systems →Dutch company Robin Radar Systems, which pivoted from airport bird-detection radar to anti-drone technology, is undergoing very rapid growth and expanding internationally.
Geographic Expansion · EMEA
Ofgem →UK electricity regulator Ofgem is implementing a Datacenter Commitment Fee (£237,500–£712,500 per megawatt) to reduce speculative grid connection applications. Datacenter connection requests have surged from 41 GW to 125 GW in under a year, with datacenters accounting for at least 80 GW of new demand. This regulatory move signals massive infrastructure build-out pressure in the UK for AI and data infrastructure.
Geographic Expansion · EMEA
University of Birmingham →University of Birmingham advancing branch campus plans in Sub-Saharan Africa, specifically Nigeria, as part of UK higher education sector's TNE (Transnational Education) expansion strategy.
Geographic Expansion · EMEA
Greggs →Greggs announced plans to expand from 2,773 to at least 3,500 UK store locations, with 62% of new H1 2026 openings in areas with no existing Greggs within a mile. CEO Roisin Currie stated the chain is targeting underrepresented channels: retail parks, train stations, airports, roadsides, and selective relocations in towns/cities.
Geographic Expansion · EMEA
Kaizen Gaming →Kaizen Gaming has secured full regulatory approval in Spain (general betting, fixed-odds sports betting, advertising licenses via DGOJ) and is actively recruiting a Managing Director, Spain to lead the operational launch of its Betano sportsbook. Spain becomes Kaizen's 11th active European market across 20 regulated global jurisdictions.
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