Image via Awful Announcing
Last updated
Fox Sports: Geographic Expansion
Fox Sports is expanding its 'Big Noon Kickoff' studio show internationally for the first time, broadcasting live from London for the Union Jack Classic (Arizona State vs. Kansas at Wembley Stadium on Sept. 19, 2026). The Union Jack Classic is a multi-year partnership locked in for three years with an option for a fourth, with plans to expand college football broadcasting across Europe.
Source: Awful Announcing
The leadership read
Market entry of this kind typically deepens demand for the sector leadership bench strength in the region over the following 12–18 months.
Market context: This lands while the Talent Market Index reads 112.9 (Hot) — up 11.4 versus the prior month — and EMEA signal share is easing (-3.2pts).
Fox Sports: 3 signals in the last 90 days; 0.1% of MitchelLake's Americas signal flow; 3 tracked across 29 days.
Market entry — the MitchelLake playbook
When a company expands into a new market, the first leadership hires decide whether it lands. A selection of market entries we've run:
Market entry · Oceania
Square
Executive Search Fintech
Market entry
Dropbox
Executive Search for SaaS
Market entry · Asia
Deliveroo
Executive Search in ASEAN
Market entry · Oceania
SurveyMonkey
Managing Director APAC (first hire in region) / Country Manager
Market entry · Asia
LivePerson
Director ASEAN (first hire in region); also Head of Presales APAC
Market entry · Oceania
Etsy
Managing Director, Australia + Asia (MD APAC)
MitchelLake in this thematic
Also at Fox Sports →
More signals across EMEA
Geographic Expansion · EMEA
Aviva Investors →Aviva Investors is expanding Dutch real estate exposure through a €168 million loan to support 19 office assets
Geographic Expansion · EMEA
OKX →OKX launched targeted user acquisition campaign with sign-up bonuses (up to 8% on deposits/transfers) to capture EU users displaced by Binance's failure to secure MiCA licensing.
Geographic Expansion · EMEA
Revolut →Revolut plans to launch in South Africa by 2028 with nearly 100,000 pre-registrations on its waitlist ahead of market entry.
Geographic Expansion · EMEA
OPay →OPay launched a new office in Kaduna, Nigeria, expanding its physical presence and reinforcing commitment to financial inclusion in the region.
Geographic Expansion · EMEA
ExxonMobil →ExxonMobil to develop South Africa's first LNG import terminal at Port of Richards Bay
Geographic Expansion · EMEA
Open Text →Open Text committed €105 million to expand Irish operations, doubling investment and adding 400 high-skilled roles in agentic AI, sovereign cloud, and cybersecurity.
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