Substack: Geographic Expansion
Substack is expanding focus in UK market with paid subscriptions to UK-based creators surpassing half a million. UK is now Substack's second-largest market after the US.
Source: The Hollywood Reporter
The leadership read
Market entry of this kind typically deepens demand for media leadership bench strength in the region over the following 12–18 months.
Market context: Backdrop: a 98.6 (Neutral) Talent Market Index (down 1.4 on the month) with EMEA activity steady (-1.1pts).
Substack: 3 signals in the last 90 days — above the Media median of 1 across 12 tracked companies; 0.2% of MitchelLake's EMEA signal flow; 3 tracked across 19 days.
Market entry — the MitchelLake playbook
When a company expands into a new market, the first leadership hires decide whether it lands. A selection of market entries we've run:
Market entry · Oceania
Square
Executive Search Fintech
Market entry
Dropbox
Executive Search for SaaS
Market entry · Asia
Deliveroo
Executive Search in ASEAN
Market entry · Oceania
SurveyMonkey
Managing Director APAC (first hire in region) / Country Manager
Market entry · Asia
LivePerson
Director ASEAN (first hire in region); also Head of Presales APAC
Market entry · Oceania
Etsy
Managing Director, Australia + Asia (MD APAC)
MitchelLake in this thematic
From the MitchelLake archive
Also at Substack →
More signals across Media
Ma Activity · EMEA
Global →Scottish energy and infrastructure specialist Global acquired Pier Solutions and is launching Global Modular, a new division focused on modular construction.
Leadership Change · EMEA
BBC →Matt Brittin, former Google executive, appointed as new Director General of BBC. In his first memo, he warned staff of 'tough choices are unavoidable' and is implementing cost-saving measures.
Ma Activity · EMEA
Amadeus →Madrid-based Amadeus acquired IDEMIA Public Security for €1.2bn to expand biometric and identity infrastructure across travel and border systems.
Partnership · EMEA
VML →VML created new hero campaign for Colgate's extended AFL partnership featuring Carlton captain Patrick Cripps
Ma Activity · Oceania
Nine →Nine Entertainment divested its digital media investment Pedestrian.TV after $49M investment write-down. Asset transferred to Richard White's Vinyl for nominal consideration.
Leadership Change · Oceania
ARN →Donna Gordon promoted to Chief Marketing Officer at ARN after 15+ years with the broadcaster
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